Built to share the mental load
The mental load is the invisible work of running a home — holding the awareness of what needs doing, when, and why. Carry exists to make it visible, and then to split it.
Our story
Carry was born from a simple observation: in most homes, one person is quietly running the place. Who's picking up milk? Did anyone pay the gas bill? What was that thing we needed for the weekend? Individually, none of it is hard. Together, it's a full-time job nobody applied for.
In 7 out of 10 households, that remembering lands on one person. It interrupts conversations, creates tension, and eats the bandwidth that could go to the people you live with rather than the logistics of living with them.
We built Carry to make that invisible work visible, shared, and light. One place where everyone in a home — couples, families, flatmates, up to six people — can see what needs doing, without anyone having to nag. And it works on your own too, if the person you live with isn't ready yet.
What we believe
Three principles guide everything we build
Partnership over process
Tools should bring a household closer, not create more systems to manage. Every feature in Carry is designed to foster collaboration — and none of them are built to shame anyone.
Clarity without clutter
You shouldn't need a project management degree to run a household. Carry surfaces what matters and hides the noise.
One price, one household
You share everything else in a home — why pay twice for software? One subscription covers the whole household. The people who join never pay, and never see a paywall.
Get in touch
Have questions, feedback, or just want to say hello? We'd love to hear from you.
hello@carryapp.co